Tuesday 1 October 2019

Drinkin' About Museums: Danica Evering and Connecting with Diverse Audiences

HME Drinkin About Museums
Merit Brewing
Unusual Suspects: Art’s Expanded Relevance with Danica Evering

We had a great group in for the very first Drinkin About Museums! Below are some notes from the talk by Danica Evering. Thanks so much for coming out and speaking with us!



  • Audiences Reaching out: drum up support
  • Use intimacy inherent in exhibition to reach out.
  • Show is about longing, grief, textiles.
  • Correspond that with different programs.
  • Fashion students, for example.
  • Each group invited in came with their own expertise.
  • Tactics: for a show of Inuit video art. Just googled “humber inuit” got hits for a group that went to the arctic every year.
  • Wearable technology piece, brought in multimedia students.
  •  Act of reaching out. Make a specific invitation letter. Being open to new audiences: kindergarteners interested in coming.
  • Program coordinators were the leads.
  • Knows about 2 months ahead of time, themes and the artists.
  • Adapt the themes of the exhibit to meet the needs of different audiences. Read syllabuses, found common ground.
  • Community development: with year-long students
  • Plain language: curators wrote poems for didactic panels. Avoids overly academic explanatory text. Gave people a feeling of what and exhibition is about.
  • Worked at Humber for 1.5 years
  • Actively being a part of a community, going to their things. Reciprocal connections.
  • Important to have a small meeting space (open space).
  • Gallery attendants: fostering their social skills, welcoming.
  • Meeting spaces. Asking profs for feedback: if you’re not coming to the gallery why not?

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