Wednesday, 23 January 2013
#socialmedia @hamed update: reaching your audience, membership, volunteers: HME Meeting Monday January 21, 2013
This Monday's evening meeting saw fruitful, lively discussion and delicious food at Thai Smile in Oakville.
Here are some key points:
-some of the larger institutions appear to be honing their social media interactions: see the Louvre and Met in NYC, which have fewer social media sites than only a year or two ago (in the Met's case, the social media links used to be right on the front page: now you have to dig to find them)
-Know Your Bone is a very interesting and useful site: "Successful nonprofit organizations do not choose between social mission and financial sustainability. Know Your Own Bone is a blog about online engagement strategies with a lean toward business-related best practices and achieving long-term organizational relevance."
See these recent posts!
-some institutions appear to be entering the world of Pinterest, including the National Gallery of Canada, Musées Montréal, the McMichael, and the Alhambra.
-the Bell Homestead adds fun and interesting content to their Facebook page, such as old telephone ads and videos (this one is particularly hilarious).
-Museums of Mississauga have podcasts posted to their site covering recent exhibits and artifacts.
-the UK's Geffrye Museum was sited as a great example of how to use social media.